Hints and Tips
Think about your menu structure and the overall layout of your site. Although this system will allow you to add an unlimited number of pages, how many do you really need to get your point across?
Look at your site from a visitors point of view. Most people will visit a site with just a 3 main questions in mind:
- Do you do what I am looking for?
- Why are you better (or why is your service better) than the last site I visited?
- Great, now how do I contact you?
Everything else is either:
- useful information in an attempt to keep visitors interested
- a sales pitch to 'seal the deal' as it were
- overkill!
Your site content, or copy, should be appropriate to the page, simple and to the point. Consider how you browse the Internet yourself. It is unlikely you will read every page or every part of a page. Most site visitors will simply scan a page and pick out points of interest so keep things easy to read.
It may be corny but:
- a picture says a thousand words so make use of images
- less is more
Simply launching a site and expecting it to bring in business just isn't going to happen. Your site will only work for you a much as you work for it. It takes time and effort to create an online presence to be proud of. Bear in mind that the Internet never stands still and neither do your competitors.
- Tell everyone about your new website
- Consider offline marketing as a supportive measure
- Keep things fresh, interesting and up to date
- Analyse your competitors regularly but remember, don't copy, take inspiration
It takes time to get things right, be patient. Try different keywords and optimisation techniques but give them time to work. A search engine will often only review your site on a monthly basis, allow enough time after then for changes to have effect. Monitor site statistics for a reasonable period before throwing in the towel.
Ovata Design is available for full technical support, help and advice so please make use of our resources. We also have masses of information on our website. If at any stage, you have neither the time nor the inclination to make changes to your website yourself, we are always happy to make changes on your behalf.
